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After
a Master's in Theatre and Television from the University of New Orleans,
USA (1977 - 1979), Anita Ratnam enjoyed a successful ten-year tenure from
1981-1990 as an award winning television producer in New York.
Her TV shows
on culture, society and current affairs, brought India into the homes of
Indian-Americans across the USA. Besides securing Emmy (1987) and Ace (1986)
award nominations for her media work in the USA, she has even been honoured
as "Outstanding TV Ambassador" (1988) for enhancing American awareness of
India.
"I realized how unimportant India was to the average
American. We were either kings on elephants or beggars on the streets. I
had to show them that Indians had much more to offer...
The weekly
TV show which saw me wearing many hats as writer, producer, reporter, researcher
and anchor made me acutely aware of being responsible for the words and
images that were broadcast. For ten years I was constantly shifting emphasis,
rearranging symbolism and attempting a synergy between the India I knew
and the America I saw.
The decade
of the eighties was a dramatic time for India and the United States. Assassinations,
bloodshed, culture melas, dazzling pomp and glamour, community unrest and
racial issues.
I was in
the center of it all absorbing and storing the myriad images during that
tumultuous time.
I realised the meaning of true democracy and the value of
true collaboration. Whoever you are and whatever you do doesn't matter,
everyone just rolls up their sleeves and gets down to work, to learn, to
share and to grow together
Being in the media has taught me so many things, assimilating
information very fast, thinking on my feet, working with so many
people, significance of deadlines, but most important of all it has made
me very observant of life. I also know what exactly the media needs
from people. But ten years doing reporting, anchoring and hosting shows
got me tired of nibbling at issues. All I ever got was two-three minutes
on air. So I moved ahead." Anita Ratnam
In USA
Indigo
(1987-1996)
- First weekly
broadcast from Anita's studio in New York city
- For
the Indian immigrant community in USA
- On Indian
tourism and cultural traditions
- First nationally
broadcast series on Indian culture
Cinema -
Cinema (1981-1990)
- Weekly news
and entertainment programme
- Uninterrupted
broadcast of 10 years
Festival
of India-USA (1985)
- Principal
Correspondent to Doordarshan, India (India's state-owned TV Network)
- Acclaimed
26 part series, broadcast live to India via satellite
- Viewed by 300 million throughout India
- Won Anita
"TV Ambassador" award from the Federation of Indian Associations in USA
- Re-broadcast
4 times during 1986-'87
In India
Yantra Multimedia
(1989)
- Established
by Anita in Chennai (Madras), India
- To produce
corporate videos, documentaries, programmes on culture, tourism, education
and business
South India
Bureau Chief (1990-1995)
- To Plus Channel
(India's largest independent producer of television programmes)
Field Producer
(1995)
- "Fireworks",
an Emmy and Ace award nominated documentary by George Plimpton
Host (1996)
- "Emerging
Powers", a series about the liberalisation in the Indian economy,
produced for Public Broadcasting Service (PBS) in the USA
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